Time Warner Cable’s East Region/NYC area has been conducting a unique summer campaign to help raise money for local charities for the past several years. Each summer, Time Warner Cable’s ice cream truck visits many outdoor events to serve up ice cream for the suggested donation of $1 with 100% of the proceeds donated to local museums. The campaign ran from July 1 through August 23 and was once again a tremendous success raising over $14,500. Beneficiaries included Brooklyn’s Children’s Museum, Children’s Museum of Manhattan, New York Hall of Science in Queens and Staten Island Children’s Museum.
